CLOSECrowdfunding
Often referred to as "crowdfunding" or "socio-financing," crowdfunding literally translates to "financing by the crowd." Although a concept of our time, it originated in the 18th century with the funding of the Statue of Liberty. Since the 2000s, crowdfunding has allowed individuals and businesses to appeal for funds through dedicated digital platforms, engaging internet users to finance ideas, projects, or products.
This alternative financing tool bypasses traditional banking channels, connecting investors with project initiators seeking equity capital. Crowdfunding appeals to a wide range of entities: businesses, individuals, associations, and even communities, but it particularly suits businesses in sectors like real estate or Hospitality Food & Beverage. For instance, Cavissima utilized "wissed crowdfunding" to raise capital, and Ayomi facilitated a fundraising campaign for DolceVista Hotel&Villa.
Crowdfunding presents an attractive opportunity for savers looking to invest in sectors or activities they believe in, both in terms of the project itself and its potential for value creation. Crowdfunding platforms undertake project selection and offer various funding types, including donation-based (with or without rewards), loan-based (with or without interest), and equity-based investment.
In a society increasingly embracing collaborative consumption, participatory production, and ecological transition, crowdfunding emerges as a legitimate and essential tool for TIDO.